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Marketing
Within affiliation marketing, there are usually three stakeholders; advertiser, network and publisher. I often hear stories about advertisers that have little to no time to invest in their relationship with the publisher while I feel this is one of the most underrated and important factors in this field of marketing. In this article, I explain...
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After the publication of the MVM model, a tool helping CPA based affiliate publishers gain insight in their strategy, I got a lot of positive comments from the industry including the publication of my model on Emerce. With the change of the season for travel-related publishers; its the right time to elaborate a bit more...
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Google is becoming a big player in the travel industry more and more; moving from a “search engine” to a “search engine that will also be a travel company” (among many other companies) in the future. “Peakwork” is the name of their new project which may be revolutionising how we find and book our travels...
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The basic objective of any affiliate marketing website is to make some money out of its traffic. But how do affiliate publishers determine if they are doing a good job? There are plenty of models, systems and methods out on the market, often quite complex. Today I will write about a system that I have...
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