Marketing Archives - IngmarBruinsma.nl

How not to deal with your publishers. Part2

Ingmar Bruinsma — Sat, 22 Dec 2018 11:16:31 +0000

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Why advertisers, networks and publishers should have a close relationship

Ingmar Bruinsma — Mon, 22 Oct 2018 11:16:36 +0000

Within affiliation marketing, there are usually three stakeholders; advertiser, network and publisher. I often hear stories about advertisers that have little to no time to invest in their relationship with the publisher while I feel this is one of the most underrated and important factors in this field of marketing. Continue Reading

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Part of the MVM model further explained: Market Value

Ingmar Bruinsma — Sat, 13 Oct 2018 12:11:05 +0000

After the publication of the MVM model, a tool helping CPA based affiliate publishers gain insight in their strategy, I got a lot of positive comments from the industry including the publication of my model on Emerce. With the change of the season for travel-related publishers; its the right time Continue Reading

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Google: The new global OTA player

Ingmar Bruinsma — Fri, 22 Jun 2018 09:10:24 +0000

Google is becoming a big player in the travel industry more and more; moving from a “search engine” to a “search engine that will also be a travel company” (among many other companies) in the future. “Peakwork” is the name of their new project which may be revolutionising how we Continue Reading

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Affiliate marketing in travel using the MVM CPA model

Ingmar Bruinsma — Fri, 15 Jun 2018 15:27:20 +0000

The basic objective of any affiliate marketing website is to make some money out of its traffic. But how do affiliate publishers determine if they are doing a good job? There are plenty of models, systems and methods out on the market, often quite complex. Today I will write about Continue Reading

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Is Amsterdam becoming the new “Venice”? Maybe….

Ingmar Bruinsma — Fri, 08 Jun 2018 18:35:51 +0000

Amsterdam, one of Europe’s most visited places is bursting out of its seams; its small, heavily trafficked and not ready to receive the huge amounts of travellers that it did in 2017; more than 17.000.000! Is the fear of Amsterdam becoming the “new Venice”, justified? YES! From a fully personal Continue Reading

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The future of affiliate marketing in travel…

Ingmar Bruinsma — Sat, 14 Apr 2018 12:16:11 +0000

Last Thursday, April 12, I spoke at the affiliateblogger sessions about the success and future of affiliate marketing. I did this with a specific focus on the travel industry as it differs from other segments of the market. In this post, I will point out a few of the main topics Continue Reading

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Are GDS surcharges here to stay?

Ingmar Bruinsma — Sun, 08 Apr 2018 11:18:11 +0000

Today an article that goes a bit deeper into a specific area of travel bookings; the GDS surcharge. In this article, I’d like to shine my light on a development I am definitely not a fan of. What is a GDS? GDS stands for “Global Distribution System“; its a system Continue Reading

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A review of the ITB

Ingmar Bruinsma — Sat, 10 Mar 2018 13:24:39 +0000

I’ve visited the ITB (Internationale Tourismus-Börse Berlin) plenty of times. This enormous tourism fair, held in Berlin, has been a source of news, industry developments, some infamous parties and loads of new inspiration. After I missed 2017’s episode, in 2018 I was present again. But what did I see? A small Continue Reading

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Light fares on Long-Haul. How the airlines fool the consumer and meta searchers

Ingmar Bruinsma — Fri, 02 Mar 2018 18:50:57 +0000

In their never-ending quest to increase the turnover airlines have implemented various ancillary revenue possibilities; charges for seat selections, food for sale on board and cutting back on priority and upgrade possibilities. On shorter flights, these fees are the standard these days. Did I say shorter flights? Well, the trick Continue Reading

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