IngmarBruinsma.nl

Trouble in low-cost paradise: Norwegian might not make it this winter!

Ingmar Bruinsma — Sun, 30 Dec 2018 12:28:17 +0000

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How not to deal with your publishers. Part2

Ingmar Bruinsma — Sat, 22 Dec 2018 11:16:31 +0000

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What will this winter bring the European airlines? Part 1: European Low Cost

Ingmar Bruinsma — Sun, 18 Nov 2018 12:57:31 +0000

With low oil prices in the past years, we have seen many airlines thrive and grow. Good for the travel industry but is it sustainable? Considering fuel prices makeup between 20 and 35% of the total cost structure of an airline, any increase in fuel prices will have a big Continue Reading

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Premium economy is on the rise…

Ingmar Bruinsma — Tue, 13 Nov 2018 16:18:25 +0000

Earlier I wrote about the introduction of new, extremely luxurious and first class resembling Business Class cabins on plenty of airlines. I foresaw the end of First Class and the introduction of economy+ like cabins that would take over the role of the Business Class cabins. After visiting the WTM Continue Reading

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Tunisia is back in business! Safety matters!

Ingmar Bruinsma — Fri, 02 Nov 2018 10:42:54 +0000

Remember Tunisia? That North-African country blessed with wide sandy beaches, luxury resorts, a mild climate and a flying time from the majority of Europe within 3 hours? A perfect destination and get away until political unrest and civil disorder brought down the public image of the destination. It was topped off Continue Reading

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Why advertisers, networks and publishers should have a close relationship

Ingmar Bruinsma — Mon, 22 Oct 2018 11:16:36 +0000

Within affiliation marketing, there are usually three stakeholders; advertiser, network and publisher. I often hear stories about advertisers that have little to no time to invest in their relationship with the publisher while I feel this is one of the most underrated and important factors in this field of marketing. Continue Reading

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Part of the MVM model further explained: Market Value

Ingmar Bruinsma — Sat, 13 Oct 2018 12:11:05 +0000

After the publication of the MVM model, a tool helping CPA based affiliate publishers gain insight in their strategy, I got a lot of positive comments from the industry including the publication of my model on Emerce. With the change of the season for travel-related publishers; its the right time Continue Reading

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Ancillary revenues; smart or stupid?

Ingmar Bruinsma — Fri, 07 Sep 2018 15:10:32 +0000

Ancillary revenues are becoming more and more a standard in aviation and have grown over the last years with even non-low-cost airlines introducing them. According to service provider Amadeus; almost 20% of the total revenue of airlines is now made up of them. What is this practice, what is it Continue Reading

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High Speed trains on short haul: Are we ever going for a 100% change?

Ingmar Bruinsma — Sun, 26 Aug 2018 09:49:46 +0000

Last week saw the introduction of a twice daily HST service from Amsterdam to London St. Pancras. Eurostar now offers tickets from Amsterdam to “The City” without the need to change in Brussels. While it sounds like a big detour, media in the Netherland have covered this story extensively. Will Continue Reading

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Is European Business Class pathetic?

Ingmar Bruinsma — Mon, 20 Aug 2018 14:40:33 +0000

Anyone who has ever flown on an airline in Europe has noticed the curtain that hangs between some seats in the front and the back. This curtain divides the cabin into the business and economy classes. In this article, I will take a closer look at this “euro business class” Continue Reading

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