Why advertisers, networks and publishers should have a close relationship
Within affiliation marketing, there are usually three stakeholders; advertiser, network and publisher. I often hear stories about advertisers that have little to no time to invest in their relationship with the publisher while I feel this is one of the most underrated and important factors in this field of marketing. Continue Reading
Part of the MVM model further explained: Market Value
After the publication of the MVM model, a tool helping CPA based affiliate publishers gain insight in their strategy, I got a lot of positive comments from the industry including the publication of my model on Emerce. With the change of the season for travel-related publishers; its the right time Continue Reading
Google: The new global OTA player
Google is becoming a big player in the travel industry more and more; moving from a “search engine” to a “search engine that will also be a travel company” (among many other companies) in the future. “Peakwork” is the name of their new project which may be revolutionising how we Continue Reading
Affiliate marketing in travel using the MVM CPA model
The basic objective of any affiliate marketing website is to make some money out of its traffic. But how do affiliate publishers determine if they are doing a good job? There are plenty of models, systems and methods out on the market, often quite complex. Today I will write about Continue Reading