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Premium economy is on the rise…

November 13, 2018 Ingmar BruinsmaLeave a comment

Earlier I wrote about the introduction of new, extremely luxurious and first class resembling Business Class cabins on plenty of airlines. I foresaw the end of First Class and the introduction of economy+ like cabins that would take over the role of the Business Class cabins. After visiting the WTM Continue Reading

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Airline Masterclass 2: Airline inventory management (Yield management)

February 9, 2018February 9, 2018 Ingmar Bruinsma2 Comments

After an introduction on how airlines come up with ticket prices (click here to read), I will now explain how airlines assign multiple prices on the same routes to maximise the profits. They do this using different fares and fare classes. Fare + taxes What you pay for your ticket Continue Reading

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Airline Masterclass – How do airlines come up with their ticket prices

February 1, 2018February 1, 2018 Ingmar Bruinsma1 Comment

A major part of my objective with my personal website is to entertain and educate people on the magical industry that is aviation. A question that I often hear is “how do airlines come up with what they ask for their tickets?”. I wish the answer was as simple as Continue Reading

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Frequent Flyer Status…. This is how it works

January 25, 2018January 25, 2018 Ingmar Bruinsma6 Comments

You’ve probably seen someone on board of your flight getting a special treatment or being called out by name. Big chance you just met one of the elite members of the airline’s frequent flyer program. In this article; a quick explanation. What is a frequent flyer program? A frequent flyer Continue Reading

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Is Low-Cost the new normal?

January 18, 2018January 19, 2018 Ingmar BruinsmaLeave a comment

Is flying low-cost the new normal? Within Europe but also on longer flights? And how do the traditional airlines follow this trend? How to fly “low-cost”? One of the characteristics of a low-cost airline (for short and long haul) is their skill and continuous quest to save costs; in labour Continue Reading

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About Ingmar Bruinsma

Ingmar Bruinsma is an entrepreneur in the travel industry. He also provides consultancy services in the field of marketing, business development to clients in travel & aviation. He blogs about topics in tourism, travel, aviation, digital marketing.


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Recent Posts

  • Trouble in low-cost paradise: Norwegian might not make it this winter!
  • How not to deal with your publishers. Part2
  • What will this winter bring the European airlines? Part 1: European Low Cost
  • Premium economy is on the rise…
  • Tunisia is back in business! Safety matters!

About Ingmar

Ingmar is a Travel & Digital Marketing entrepreneur & expert from the Netherlands. He has been active in the travel industry since 2009 and has founded various companies in this field.

He currently works on the development of various travel tech platforms and supports businesses in the travel/aviation/digital marketing industry as a consultant.

Speaker & Expert
Ingmar is regularly invited as an expert at TV & Radio shows & media to share his opinions, thoughts & expert views on travel/aviation/digital marketing related matters.

Furthermore, Ingmar speaks at your conference and is available to talk about (young) entrepreneurship, digital marketing & travel.

Contact information:
E-mail: info@ingmarbruinsma.nl
Phone: +31 6 10368945

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Recent blog posts

  • Trouble in low-cost paradise: Norwegian might not make it this winter! December 30, 2018
  • How not to deal with your publishers. Part2 December 22, 2018
  • What will this winter bring the European airlines? Part 1: European Low Cost November 18, 2018
  • Premium economy is on the rise… November 13, 2018
  • Tunisia is back in business! Safety matters! November 2, 2018
  • Why advertisers, networks and publishers should have a close relationship October 22, 2018
  • Part of the MVM model further explained: Market Value October 13, 2018
  • Ancillary revenues; smart or stupid? September 7, 2018
  • High Speed trains on short haul: Are we ever going for a 100% change? August 26, 2018
  • Is European Business Class pathetic? August 20, 2018

My current projects:

  • TravelClown.nl
  • EgypteDeals.nl
  • FlightMeister.travel
  • Egypte.nl
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