Uncategorized Archives - IngmarBruinsma.nl

Premium economy is on the rise…

Ingmar Bruinsma — Tue, 13 Nov 2018 16:18:25 +0000

Earlier I wrote about the introduction of new, extremely luxurious and first class resembling Business Class cabins on plenty of airlines. I foresaw the end of First Class and the introduction of economy+ like cabins that would take over the role of the Business Class cabins. After visiting the WTM Continue Reading

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Airline Masterclass 2: Airline inventory management (Yield management)

Ingmar Bruinsma — Fri, 09 Feb 2018 10:24:44 +0000

After an introduction on how airlines come up with ticket prices (click here to read), I will now explain how airlines assign multiple prices on the same routes to maximise the profits. They do this using different fares and fare classes. Fare + taxes What you pay for your ticket Continue Reading

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Airline Masterclass – How do airlines come up with their ticket prices

Ingmar Bruinsma — Thu, 01 Feb 2018 11:12:20 +0000

A major part of my objective with my personal website is to entertain and educate people on the magical industry that is aviation. A question that I often hear is “how do airlines come up with what they ask for their tickets?”. I wish the answer was as simple as Continue Reading

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Frequent Flyer Status…. This is how it works

Ingmar Bruinsma — Thu, 25 Jan 2018 15:27:53 +0000

You’ve probably seen someone on board of your flight getting a special treatment or being called out by name. Big chance you just met one of the elite members of the airline’s frequent flyer program. In this article; a quick explanation. What is a frequent flyer program? A frequent flyer Continue Reading

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Is Low-Cost the new normal?

Ingmar Bruinsma — Thu, 18 Jan 2018 22:06:32 +0000

Is flying low-cost the new normal? Within Europe but also on longer flights? And how do the traditional airlines follow this trend? How to fly “low-cost”? One of the characteristics of a low-cost airline (for short and long haul) is their skill and continuous quest to save costs; in labour Continue Reading

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Skyscanner and its love for data!

Ingmar Bruinsma — Thu, 11 Jan 2018 10:20:13 +0000

Data is important; it’s probably the lifeline of many companies. In the past data was used to gain insight into characteristics of users to optimise business. Nowadays, systems are so sophisticated they are even able to predict when certain individuals will make their sale. From a marketing perspective this is Continue Reading

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Why European carriers (And their American friends) should stop complaining about gulf carriers receiving subsidies

Ingmar Bruinsma — Sun, 07 Jan 2018 14:53:29 +0000

From the late 1980’s and onward, the three Gulf carriers, Etihad (Abu Dhabi), Emirates (Dubai) and Qatar Airways (Doha) have been in existence. Since the 90’s they have been starting to order plane after plane, growing bigger by the day. At the time of writing, in 2017, Emirates Airlines alone Continue Reading

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Welcome home!

Ingmar Bruinsma — Sun, 07 Jan 2018 12:50:55 +0000

Wow! It’s amazing to finally have my own place on the internet where I can share whatever comes up on me. On this website, you will be able to find a whole lot of articles dedicated to my industry; tourism, travel, aviation, online & affiliate marketing and anything else that Continue Reading

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Words list to help you out

Ingmar Bruinsma — Thu, 19 Jan 2017 08:52:08 +0000

I use professional words in my articles. In order to help you out, I’ve created this page where I write down all the words I think you might have troubles with understanding. Code-share A codeshare is an agreement between two or more airlines to put each other’s flight numbers on Continue Reading

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