Within affiliation marketing, there are usually three stakeholders; advertiser, network and publisher. I often hear stories about advertisers that have little to no time to invest in their relationship with the publisher while I feel this is one of the most underrated and important factors in this field of marketing. Continue Reading
After the publication of the MVM model, a tool helping CPA based affiliate publishers gain insight in their strategy, I got a lot of positive comments from the industry including the publication of my model on Emerce. With the change of the season for travel-related publishers; its the right time Continue Reading
Ancillary revenues are becoming more and more a standard in aviation and have grown over the last years with even non-low-cost airlines introducing them. According to service provider Amadeus; almost 20% of the total revenue of airlines is now made up of them. What is this practice, what is it Continue Reading
Last week saw the introduction of a twice daily HST service from Amsterdam to London St. Pancras. Eurostar now offers tickets from Amsterdam to “The City” without the need to change in Brussels. While it sounds like a big detour, media in the Netherland have covered this story extensively. Will Continue Reading
Anyone who has ever flown on an airline in Europe has noticed the curtain that hangs between some seats in the front and the back. This curtain divides the cabin into the business and economy classes. In this article, I will take a closer look at this “euro business class” Continue Reading