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Author: Ingmar Bruinsma

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Tourism

“The invisible man” How hospitality works; some tips for companies

August 2, 2018December 13, 2018 Ingmar Bruinsma2 Comments

I’m the invisible man! Last week, I once again, experienced the treatment that is given too often in all kinds of establishments in plenty of destinations; from budget to luxury and from 1 to 5-star hotels; too often I come across businesses operating in hospitality that seem to have absolutely Continue Reading

Aviation

Ryanair; where flying is affordable but crossing the moral line…

July 22, 2018December 13, 2018 Ingmar Bruinsma6 Comments

Ultra-low-cost airline Ryanair made the news in the past week with a huge amount of cancelled flights due to strikes. Its a known secret that Ryanair is not taking too much care of their employees, partners and industry stakeholders but does the airline care? And will it get hurt by Continue Reading

Tourism

Resort fees….. the hidden treasure of hospitality

July 16, 2018December 13, 2018 Ingmar Bruinsma3 Comments

Imagine going to the supermarket, filling up your basket and moving towards the cash register to check out. Upon paying you are presented with a fee, €1 to pay for your groceries. Its mandatory but yet not presented at any moment during your shopping process and there is no way Continue Reading

Aviation

WOWAIR: transatlantic trouble on ultra-low cost!

July 2, 2018December 13, 2018 Ingmar BruinsmaLeave a comment

Offering flights from Europe to the US and vice versa for less than $150? Iceland’s based WOWAIR does it and has expanded hugely on both continents! In an extremely saturated transatlantic market, Wow has been able to show tremendous growth and yes, in 2016 they made a nice profit! How can Continue Reading

Marketing

Google: The new global OTA player

June 22, 2018December 14, 2018 Ingmar BruinsmaLeave a comment

Google is becoming a big player in the travel industry more and more; moving from a “search engine” to a “search engine that will also be a travel company” (among many other companies) in the future. “Peakwork” is the name of their new project which may be revolutionising how we Continue Reading

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About Ingmar Bruinsma

Ingmar Bruinsma is an entrepreneur in the travel industry. He also provides consultancy services in the field of marketing, business development to clients in travel & aviation. He blogs about topics in tourism, travel, aviation, digital marketing.


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Recent Posts

  • Trouble in low-cost paradise: Norwegian might not make it this winter!
  • How not to deal with your publishers. Part2
  • What will this winter bring the European airlines? Part 1: European Low Cost
  • Premium economy is on the rise…
  • Tunisia is back in business! Safety matters!

About Ingmar

Ingmar is a Travel & Digital Marketing entrepreneur & expert from the Netherlands. He has been active in the travel industry since 2009 and has founded various companies in this field.

He currently works on the development of various travel tech platforms and supports businesses in the travel/aviation/digital marketing industry as a consultant.

Speaker & Expert
Ingmar is regularly invited as an expert at TV & Radio shows & media to share his opinions, thoughts & expert views on travel/aviation/digital marketing related matters.

Furthermore, Ingmar speaks at your conference and is available to talk about (young) entrepreneurship, digital marketing & travel.

Contact information:
E-mail: info@ingmarbruinsma.nl
Phone: +31 6 10368945

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Recent blog posts

  • Trouble in low-cost paradise: Norwegian might not make it this winter! December 30, 2018
  • How not to deal with your publishers. Part2 December 22, 2018
  • What will this winter bring the European airlines? Part 1: European Low Cost November 18, 2018
  • Premium economy is on the rise… November 13, 2018
  • Tunisia is back in business! Safety matters! November 2, 2018
  • Why advertisers, networks and publishers should have a close relationship October 22, 2018
  • Part of the MVM model further explained: Market Value October 13, 2018
  • Ancillary revenues; smart or stupid? September 7, 2018
  • High Speed trains on short haul: Are we ever going for a 100% change? August 26, 2018
  • Is European Business Class pathetic? August 20, 2018

My current projects:

  • TravelClown.nl
  • EgypteDeals.nl
  • FlightMeister.travel
  • Egypte.nl
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