In their never-ending quest to increase the turnover airlines have implemented various ancillary revenue possibilities; charges for seat selections, food for sale on board and cutting back on priority and upgrade possibilities. On shorter flights, these fees are the standard these days. Did I say shorter flights? Well, the trick Continue Reading
One day you’re in Paris, watching the Eiffel tower, the next moment you’re sitting on a tropical beach at Bora Bora and a bit later you’re on Mars…. yes, it’s possible with VR, virtual reality; dubbed as a major future marketing tool for companies. Using virtual reality to sell stuff Continue Reading
After an introduction on how airlines come up with ticket prices (click here to read), I will now explain how airlines assign multiple prices on the same routes to maximise the profits. They do this using different fares and fare classes. Fare + taxes What you pay for your ticket Continue Reading
A major part of my objective with my personal website is to entertain and educate people on the magical industry that is aviation. A question that I often hear is “how do airlines come up with what they ask for their tickets?”. I wish the answer was as simple as Continue Reading
You’ve probably seen someone on board of your flight getting a special treatment or being called out by name. Big chance you just met one of the elite members of the airline’s frequent flyer program. In this article; a quick explanation. What is a frequent flyer program? A frequent flyer Continue Reading